Resources Library by ANA

Market research

Knowledge is an important corporate asset and yet the development of a knowledge based infrastructure is a relatively new business practice. This paper argues that such an important new development should be business-led rather than IT-led yet...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: David Holmes

September 1, 1998

The sales force and electronic territory management

In today's rapidly changing climate it is vital that companies maximise the return from their investments. The sales force is one of the largest investments, and companies have added to that investment by introducing computers and electronic...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: David Holmes

June 1, 1994

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: David Holmes

Company: KANTAR TNS Malaysia

June 15, 1983

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979